The "Evening of the Moet & Chandon" at London Fashion Week
Moet & Chandon presents the "Evening of the Moet & Chandon" at the opening of London Fashion Week to celebrate 10 year anniversary, 16th September, 2007 To celebrate 10 years with London Fashion Week, Moet & Chandon presents "Evening of the Moet Mirage", illuminating the skies of London for one night only. Seen from 2 miles around, the evening unveils a dramatic spectacle, offering a unique start to London Fashion Week.
Evening of the Moet Mirage - Art Installation
The "Evening of the Moet Mirage" presents a specific art installation, created by artist Usman Haque, commissioned by Moet & Chandon. Built in the grounds of Holland Park during the day, the installation will be released up to 100 meters into the sky at 7.43pm on Sunday 16th September (Claude Moet, the founder of Moet was born in 1743). People are invited to come and enjoy their own picnics in the gardens of Holland Park during the day, and to watch the spectacle being unveiled in the evening. Under the guidance of the artist, up to 100 spectators will be able to partake in the control of the installation from the ground. Londoners are invited by the artist to take command of rods and lines that will steer and control the unique piece of sky art.
Caroline Warner, UK Brand Director Moet & Chandon says: "We want to highlight our 10th anniversary with London Fashion Week by creating something fabulous for Londoners. London Fashion Week brings such a wonderful energy to the city but can only really be enjoyed by the fashion elite. We’ve been inspired by this energy to create something that everyone can be part of. We’ll be capturing the flair and creativity of London Fashion Week with the "Evening of the Moet Mirage” on September 16th."
Evening of the Moet Mirage - Private Party hosted by Moet & Chandon, Stuart Rose and Hilary Riva
Simultaneous to the unveiling of the art installation, the Opera House in the centre of Holland Park sees a contemporary version of a mid 18th century golden pleasure garden, playing host to the creme de la creme of the fashion world. The event, to be hosted by Moet & Chandon, Stuart Rose and Hilary Riva, will celebrate the 10th anniversary between Moët and London Fashion Week. The 18th century witnessed a period of unprecedented prosperity of entertaining, pioneering art, architecture and visionary inventions in England and France. Hot Air Balloons, "Pleasure Gardens" and the founding of champagne house Moet & Chandon were three such manifestations of this. On 21st November 1783 the first manned hot air balloon was launched by 2 French brothers, Joseph and Etienne Montgolfier. The balloon rose from the centre of Paris and flew for a period of 20 minutes. Pleasure Gardens were the only way to entertain in high society. Orchestras played, fountains splashed, ladies could walk unaccompanied, coloured lights covered the walkways, firework displays were held, and champagne was being poured for the first time. 1743 saw the birth of Claude Moet – the founder of Moet & Chandon. From then on, during the "Enlightenment", Moet & Chandon champagne sparkled in the courts of Europe. At the Court of Versailles, iconic characters such as the independently-minded, cultivated, refined and powerful Marquise de Pompadour, enthusiastically adopted champagnes from the Moet House and ever since Moet & Chandon has continued to provide pleasure to legends. Over 200 years later, taking inspiration from its origins, Moet & Chandon presents the 18th century in the 21st century with the fabulous "Evening of the Moet Mirage". Set within the beautiful grounds of Holland Park a wonderful, mythical evening sees Moet & Chandon celebrate its 10 years with London Fashion Week. The fashion elite will step into a world of 18th century decadence, opulence and elegance. Surrounded by flowing golden chandeliers, black velvet drapes and moving within a framework of walkways and reflections, Moet & Chandon will present guests with a 21st century pleasure garden. The creative of the evening is drawn from the symmetrical geometry of fabulous gardens and beautiful gilded mirrors of the time. There will be three distinct environments within the opera house – the main party space will be held within the borders of a golden woodland framed with walkways and a golden "pond"; behind a huge ornate mirror an opulent banqueting feast, with tables laden with fresh fruit, flowers and candles and finally the DJ area - designer of the decade Giles Deacon, and friend Steve Mackay - ex. Pulp, will be curating the music for the evening whilst stood on a giant dining room table. Step outside and guests will find themselves in a gothic fairground of carousel horses, providing a haunting backdrop to the outside area of the party. All of this is set against the amazing backdrop of the Opera House itself that will be used as a key lighting and projection feature, changing the mood and vibe of the party as the night progresses.
Evening of the Moet Mirage - Art Installation by Usman Haque, commissioned by Moet & Chandon
Created by the contemporary artist Usman Haque, this unique piece of art will soar into the sky like a plume of smoke, turning into a cloud. The installation will move, rustle, tangle, and fold in on itself creating turbulence as the wind catches it like a sail. Suddenly, the entire construction will ignite with a burst of gold, sparkling in the evening sky. The spectacle will be made up of thousands of helium balloons that will each house individual pixels which contain sensors, LEDS and microcontrollers. Unique technology enabling groups of balloons to 'talk' to each, co-ordinate and create patterns of gold that ripple towards the sky.
Haque specialises in the design and research of interactive architecture systems. Usman Haque has created responsive environments, interactive installations, digital interface devices and mass-participation performances. His skills include the design of both physical spaces and the software and systems that bring them to life. He has been an invited researcher at the Interaction Design Institute Ivrea, Italy, artist-in-residence at the International Academy of Media Arts and Sciences, Japan and has also worked in USA, UK and Malaysia. As well as directing the work of Haque Design + Research he was until 2005 a teacher in the Interactive Architecture Workshop at the Bartlett School of Architecture, London. He is a recipient of a Wellcome Trust Sciart Award, a grant from the Daniel Langlois Foundation for Art, Science and Technology, the Swiss Creation Prize, Belluard Bollwerk International, the Japan Media Arts Festival Excellence prize and the Asia Digital Art Award Grand Prize. His work has been exhibited at the Institute of Contemporary Arts (London), Ars Electronica, Transmediale, Hillside Gallery (Tokyo), The National Maritime Museum Greenwich, the Tokyo Metropolitan Museum of Photography, Itau Cultural , Sao Paulo, NTT Inter-Communication Centre, Tokyo and the Singapore Biennale. His work has also been presented at international conferences including Siggraph, VSMM (International Society on Virtual Systems and Multimedia)and Doors of Perception.» Comment this article